What is urlshort and URLShort?

URLShort is the free URL shortener at urlshort.at. People often search "urlshort" to find this site. Your short links use the domain urlshort.at (for example urlshort.at/abc) and redirect to your long destination. "URL short" and "link shortener" describe the same kind of tool—we help you shorten URLs free without an account.

How do I shorten URLs for free?

Paste any long URL into the box on urlshort.at and click Shorten. You can shorten URLs free with no sign-up. You get a short URL on urlshort.at that you can copy, share, and track. Optional custom aliases and expiration are available under Advanced options.

What is the difference between a short URL and a URL shortener?

A short URL is the compact link you share—for example urlshort.at/sale. A URL shortener (also called a url short tool or link shortener) is the service that creates that short URL from a long address. People search "short url" or "url short" for the result; URLShort at urlshort.at gives you both: paste any long link, get a short URL instantly, free and without an account.

What is a URL shortener?

A URL shortener is a tool that converts long web addresses into compact, easy-to-share short links. URLShort is a free URL shortener that creates short URLs like urlshort.at/abc from any long URL. Short links are easier to share on social media, emails, SMS, and print materials.

Is URLShort completely free?

Yes, URLShort is 100% free to use. You can shorten unlimited URLs, create custom short link aliases, and access full click analytics — all without signing up or paying anything. URLShort runs on Cloudflare's free tier infrastructure.

Can I create custom short URLs with my own alias?

Yes! URLShort lets you create custom short URLs with your own alias. Instead of a random code, you can choose a memorable name like urlshort.at/my-brand. Custom aliases make your short links recognizable and trustworthy.

Does URLShort provide link click analytics and tracking?

Yes, URLShort provides comprehensive click analytics for every shortened URL. You can track total clicks, unique visitors, geographic location (country and city), device type, operating system, browser, and referrer sources — all in real time and completely free.

How fast are URLShort redirects?

URLShort delivers sub-10ms redirects globally. Short URLs are served from Cloudflare's edge network with 300+ data centers worldwide. URL lookups use Cloudflare KV, a globally distributed key-value store, ensuring the fastest possible redirect speed regardless of where your users are located.

Can I use URLShort to shorten links for Instagram, Twitter, and Facebook?

Absolutely. URLShort short links work perfectly on all social media platforms including Instagram, Twitter/X, Facebook, LinkedIn, TikTok, YouTube, and WhatsApp. Short URLs are ideal for social media bios, posts, and direct messages where character count matters.

Can I set an expiration time on shortened links?

Yes, URLShort supports link expiration. When creating a short URL, you can set it to expire after a certain number of hours. This is useful for time-limited promotions, event links, or temporary access URLs.

Does URLShort support branded short links and custom domains?

Yes, URLShort supports custom short URL aliases for branded links. You can create recognizable short URLs like urlshort.at/your-brand. The platform is also built to support custom domain configuration for full white-label branded short links.

How many links can I put in my Instagram bio?

Instagram allows one primary link in the profile. Use a memorable URLShort code so people type it from Stories text or remember it from Reels.

Do URLShort links work in Instagram DMs?

Yes. Short HTTPS links are clickable in direct messages and compress long product or checkout URLs.

Can I change where my bio link points without editing Instagram?

Keep the same short path and update the destination in your URLShort workflow when your campaign or landing page moves.

Is analytics available for Instagram-driven traffic?

Yes. Use different short codes per Story or ad variant to see which creative drives more taps.

Why not paste a raw UTM link?

Long URLs look untrustworthy in bio. A branded short link keeps the line clean while you still track performance in URLShort.

Instagram Link Shortener

Instagram limits space for URLs. URLShort turns long tracking links into short, memorable links you can paste in your bio or share in stories.

Create a short URL on URLShort below, or explore all URLShort tools and step-by-step guides.

Tips

Use a custom alias so fans recognize your brand (e.g. urlshort.at/shop).
Track clicks from your bio separately from story links by using different short codes.
Pair with our QR code generator for offline-to-Instagram campaigns.

FAQ

How many links can I put in my Instagram bio?: Instagram allows one primary link in the profile. Use a memorable URLShort code so people type it from Stories text or remember it from Reels.
Do URLShort links work in Instagram DMs?: Yes. Short HTTPS links are clickable in direct messages and compress long product or checkout URLs.
Can I change where my bio link points without editing Instagram?: Keep the same short path and update the destination in your URLShort workflow when your campaign or landing page moves.
Is analytics available for Instagram-driven traffic?: Yes. Use different short codes per Story or ad variant to see which creative drives more taps.
Why not paste a raw UTM link?: Long URLs look untrustworthy in bio. A branded short link keeps the line clean while you still track performance in URLShort.

Related guides

Instagram Bio Links: Short URLs That Convert
You only get one clickable link in profile—optimize it with memorable short URLs, tracking, and paired QR codes.
How to Track Short Link Clicks & Analytics
Use URLShort click counts, geography, and referrer data to measure campaigns without Google Analytics on every redirect.
QR Codes + Short Links for Events & Packaging
Design durable offline-to-online journeys using PNG downloads and deterministic short URLs.

More free utilities on URLShort — all work alongside your shortened links.

All tools →Guides & how-tos →Shorten a URL

Instagram Link Shortener

Tips

FAQ

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