Google URL Shortener Alternative — goo.gl Replacement
What happened to Google URL Shortener?
Google shut down the goo.gl URL shortener for new users in 2018 and ended redirects for many legacy links in 2025. Searches for "google short url" or "google url shortener" now point people toward modern alternatives like URLShort.
URLShort as a replacement
URLShort gives you HTTPS short links on urlshort.at with optional custom aliases, click analytics, and sub-10ms redirects on Cloudflare's edge—features goo.gl never offered on the free tier.
Migrating from goo.gl links
If old goo.gl codes still redirect, update bios and print materials to fresh urlshort.at codes before Google fully sunsets remaining redirects. Create matching aliases when available so audiences recognize your brand.
Create a short URL now
Paste any long link on the URLShort homepage to generate a free short URL—no Google account required.
FAQ
- Is there still a Google short URL tool?
- Google no longer offers a public URL shortener for new links. Use URLShort at urlshort.at instead.
- Do goo.gl links still work?
- Many legacy goo.gl redirects have been deprecated. Replace them with urlshort.at codes you control.
- Can I use a custom path like goo.gl?
- Yes—URLShort supports custom aliases such as urlshort.at/your-brand when available.
- Is URLShort free?
- Yes—unlimited shortening, analytics, and HTTPS redirects at no cost.
Ready to try it? Use our shorten a URL on URLShort.