Best Free Bitly Alternative

Bitly is the most recognized link shortener, but the free plan limits you to 5 short links and 2 QR codes per month (as of 2026). URLShort offers unlimited shortening, custom aliases, and click analytics with no account required.

Need a free short URL right now? Shorten a URL on URLShort with the form below—unlimited links, no account.

URLShort vs Bitly

FeatureURLShortBitly
Links per monthUnlimited5/mo
Custom aliases✓ Free3/mo on free
Click analytics✓ Full30 days on paid
Account required✗ None✓ Required
API access✓ FreePaid tiers
Redirect speed<10ms (Edge)~50–100ms

Why switch

Migration steps

  1. Export your Bitly links (CSV from dashboard if on a paid plan, or copy URLs manually).
  2. Recreate each destination in URLShort with the same custom alias when available.
  3. Update bios, ads, and printed materials to point at urlshort.at/your-code.
  4. Use separate codes per channel so analytics stay comparable to Bitly campaigns.

FAQ

Is URLShort really free compared to Bitly?
Yes. URLShort has no per-month link limit on the free tier and does not require a credit card or account to shorten URLs.
Can I use my own domain like Bitly branded links?
URLShort supports custom aliases on urlshort.at today; custom domain configuration is supported at the infrastructure level for future white-label setups.
Will my old Bitly links keep working?
Bitly links you already published continue to work on Bitly until you delete them. New traffic should use fresh URLShort codes you control.
Does URLShort have an API like Bitly?
Yes — JSON REST endpoints for shorten, list, stats, and bulk creation. See /api-docs for examples.

More comparisons: TinyURL · Rebrandly · Cuttly · ShortURL

More free utilities on URLShort — all work alongside your shortened links.