What is urlshort and URLShort?

URLShort is the free URL shortener at urlshort.at. People often search "urlshort" to find this site. Your short links use the domain urlshort.at (for example urlshort.at/abc) and redirect to your long destination. "URL short" and "link shortener" describe the same kind of tool—we help you shorten URLs free without an account.

How do I shorten URLs for free?

Paste any long URL into the box on urlshort.at and click Shorten. You can shorten URLs free with no sign-up. You get a short URL on urlshort.at that you can copy, share, and track. Optional custom aliases and expiration are available under Advanced options.

What is the difference between a short URL and a URL shortener?

A short URL is the compact link you share—for example urlshort.at/sale. A URL shortener (also called a url short tool or link shortener) is the service that creates that short URL from a long address. People search "short url" or "url short" for the result; URLShort at urlshort.at gives you both: paste any long link, get a short URL instantly, free and without an account.

What is a URL shortener?

A URL shortener is a tool that converts long web addresses into compact, easy-to-share short links. URLShort is a free URL shortener that creates short URLs like urlshort.at/abc from any long URL. Short links are easier to share on social media, emails, SMS, and print materials.

Is URLShort completely free?

Yes, URLShort is 100% free to use. You can shorten unlimited URLs, create custom short link aliases, and access full click analytics — all without signing up or paying anything. URLShort runs on Cloudflare's free tier infrastructure.

Can I create custom short URLs with my own alias?

Yes! URLShort lets you create custom short URLs with your own alias. Instead of a random code, you can choose a memorable name like urlshort.at/my-brand. Custom aliases make your short links recognizable and trustworthy.

Does URLShort provide link click analytics and tracking?

Yes, URLShort provides comprehensive click analytics for every shortened URL. You can track total clicks, unique visitors, geographic location (country and city), device type, operating system, browser, and referrer sources — all in real time and completely free.

How fast are URLShort redirects?

URLShort delivers sub-10ms redirects globally. Short URLs are served from Cloudflare's edge network with 300+ data centers worldwide. URL lookups use Cloudflare KV, a globally distributed key-value store, ensuring the fastest possible redirect speed regardless of where your users are located.

Can I use URLShort to shorten links for Instagram, Twitter, and Facebook?

Absolutely. URLShort short links work perfectly on all social media platforms including Instagram, Twitter/X, Facebook, LinkedIn, TikTok, YouTube, and WhatsApp. Short URLs are ideal for social media bios, posts, and direct messages where character count matters.

Can I set an expiration time on shortened links?

Yes, URLShort supports link expiration. When creating a short URL, you can set it to expire after a certain number of hours. This is useful for time-limited promotions, event links, or temporary access URLs.

Does URLShort support branded short links and custom domains?

Yes, URLShort supports custom short URL aliases for branded links. You can create recognizable short URLs like urlshort.at/your-brand. The platform is also built to support custom domain configuration for full white-label branded short links.

Does URLShort replace a custom domain?

For many creators, a memorable urlshort.at alias is enough. Custom domains can be added when you need full white-label branding.

Can agencies manage client links?

Use a stable creatorId per client in the API so lists and deletes stay scoped.

How do redirects compare?

URLShort resolves from Cloudflare KV at the edge — typically under 10ms worldwide.

Is there UTM support?

Append UTM parameters to destination URLs; shorten the full tagged URL, or use our UTM builder tool.

Rebrandly Alternative for Branded Links

Rebrandly focuses on custom domains and brand kits. URLShort is ideal when you want clean short links and analytics immediately, without buying a domain package first.

Need a free short URL right now? Shorten a URL on URLShort with the form below—unlimited links, no account.

URLShort vs Rebrandly

Feature	URLShort	Rebrandly
Links per month	Unlimited	Limited free
Custom aliases	✓ Free	Paid domain
Click analytics	✓ Full	Paid tiers
Account required	✗ None	✓ Required
API access	✓ Free	Paid tiers
Redirect speed	<10ms (Edge)	~50–100ms

Why switch

Instant urlshort.at aliases
Free analytics on every link
Edge-fast redirects globally

Migration steps

Document Rebrandly slugs and destinations.
Create URLShort aliases; point campaigns to new codes.
If you later add a custom domain, keep the same paths where possible.

FAQ

Does URLShort replace a custom domain?: For many creators, a memorable urlshort.at alias is enough. Custom domains can be added when you need full white-label branding.
Can agencies manage client links?: Use a stable creatorId per client in the API so lists and deletes stay scoped.
How do redirects compare?: URLShort resolves from Cloudflare KV at the edge — typically under 10ms worldwide.
Is there UTM support?: Append UTM parameters to destination URLs; shorten the full tagged URL, or use our UTM builder tool.

More comparisons: Bitly · TinyURL · Cuttly · ShortURL

More free utilities on URLShort — all work alongside your shortened links.

All tools →Guides & how-tos →Shorten a URL

Rebrandly Alternative for Branded Links

URLShort vs Rebrandly

Why switch

Migration steps

FAQ

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